Clarence House's Paddy Harverson named PR Professional of the Year

The comms mastermind behind this year's royal wedding Paddy Harverson was named PR Professional of the Year at last night's PRWeek Awards 2011.

Paddy Harverson: Clarence House
Paddy Harverson: Clarence House

The wedding of Prince William and Kate Middleton was the global PR event of the year, watched live by more than 24 million people worldwide.

The event was carefully stage-managed, from the moment Princes William and Harry greeted fans outside Clarence House the night before the wedding, to the happy couple driving out of the palace in a convertible decorated with L-plates.

Harverson was praised for striking a balance between making the public feel involved in the story and guarding the royal couple’s privacy, all while managing the reputation of the monarchy in the national and international media.

As royal biographer Hugo Vickers told The Guardian: ‘Nothing leaked – the dress, the stag and hen nights, the fact they were postponing their honeymoon. We knew nothing until they wanted us to know.’

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