PRWeek Awards 2011: Mid-Sized Consultancy of the Year (UK fees £2m-10m)

In its tenth year, Brands2Life has proved that it is not only young agencies that can record stupendous revenue growth, move into swanky new offices and bring in a host of new business.

Mid-Sized Consultancy of the Year (UK fees £2m-10m): Brands2Life
Mid-Sized Consultancy of the Year (UK fees £2m-10m): Brands2Life

The agency has invested £250,000 in new offices, a new organisational structure and six new staff members, taking it up to 74 in number. It has picked up clients including BT, John Lewis, Nissan, Sony Europe and Nokia.

Client numbers have risen by eight per cent at a time when many similar-sized agencies have been struggling to hold on to existing clients.

Coverage highlights included placing a Matt Cardle pizza on The X Factor, a centre spread in The Guardian on T-Mobile's Big Sofa campaign and a 20-minute Radio 4 Today interview on the royal wedding with managing director Karl Gregory.

Brands2Life secured a spot in The Sunday Times' Best Places to Work list for the third year running. The agency spent an average of £2,000 a head on staff training and £3,200 a month on staff welfare during the judged period. Staff turnover is just 12 per cent.


Brands2Life was great at turning ideas into results. I loved the breadth of the offer

Dominic Fry Director of comms, Marks & Spencer

In the past year, staff at the agency have enjoyed an exciting tenth birthday party at Shoreditch House, a day's powerboating on the Solent and 'thirsty Fridays' every month.

Despite the monthly thirst quenching, or perhaps because of it, Brands2Life has recorded consistent growth and has a raft of satisfied clients.

For the financial year 2010/11, ignoring the economic climate, Brands2Life set an ambitious growth target of £6.1m. By the end of the year, the agency had grown by £6.7m and profits had risen 33 per cent.

As one client put it: 'The level and quality of coverage Brands2Life achieved last year, in both mainstream and trade media, brought us to the attention of decision-makers in UK business, challenging them to reconsider the fundamentals of how they manage their organisations.'

Such a statement would have been welcome from any client, but it came from the EMEA head of corporate comms at Google Enterprise. That shows just how far Brands2Life has come in its ten-year history.

The Awards 2011 book will be available in this week's issue of PRWeek

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