Harrison Cowley (HC) has won Gala Coffee and Tea's consumer and
trade PR brief for the relaunch of Lyons Original Coffee.
The six-figure account win followed a non-competitive pitch. The work is
to be led by HC associate director Nikki Chee, reporting to Gala sales
and marketing manager Louise Lloyd-Rossi.
Lloyd-Rossi explained that a PR review followed the acquisition of the
Lyons brand by Gala last year.
Gala specialises in the provision of own-brand coffee products to a
number of major retailers. The Lyons brand was purchased from Paulig UK,
which had already worked with HC's Manchester office.
HC will start work for the brand by producing and promoting a guide to
roasted and ground coffee. The agency is set to relaunch Lyons
Foodservice, the arm responsible for marketing its wares to the service