PRWeek Awards 2011: Large Consultancy of the Year (UK fees £10m+)

Edelman's fantastic year proves that investing in a business in a tough economic climate can pay dividends.

Large Consultancy of the Year (UK fees £10m plus): Edelman
Large Consultancy of the Year (UK fees £10m plus): Edelman

In 2010, the agency managed to increase revenues by five per cent – from £25.1m to £26.5m – and it expects revenues to rise by a further 11 per cent in 2011. The agency's pre-bonus profit also increased by seven per cent from £2.9m to £3.1m in 2010.

A commitment to putting digital comms at the heart of the agency's offer has driven digital revenues up from £750,000 to £6m in just three years. Last year, the agency acquired Encore, a Brighton-based software development agency.

Edelman's London office has grown in importance, and has taken the lead on the development and delivery of global campaigns for clients including Shell, Novartis, Diageo and Unilever.


Edelman had the best presentation. It was fun, engaging and was the only one to make us laugh

Guy Esnouf Head of corporate and internal comms, E.ON UK

The agency has won 147 pieces of new business in the past 12 months, including assignments from Hilton, PepsiCo, Best Buy and AstraZeneca. It has also retained 97 per cent of its clients, and scored eight out of ten in its annual client satisfaction survey.

Key work has included support for the launch of Xbox Kinect, community management and market co-ordination for Johnnie Walker that spanned 40 markets, and a campaign to encourage shoppers to visit Covent Garden in London at Christmas that attracted more than 3.8 million visitors over two months.

Edelman is active in the marketing community. It produces a series of research reports, including the Edelman Trust Barometer, and hosts debates that give clients an opportunity to discuss issues of the day with high-level speakers from the worlds of business, politics and media. In the past 12 months, speakers have included BBC director-general Mark Thompson, MP Anne Milton, MP Nick Hurd and Michael Skapinker from the Financial Times. Edelman also hosted the first industry conference on diversity in July 2010.

Edelman looks after its staff, and turnover is just 18 per cent. It provides breakfast, subsidised massages, flexible working and private medical insurance. This year, everyone from the UK agency took part in Gleedelman, a song and dance talent show.

The Awards 2011 book will be available in this week's issue of PRWeek

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