Argos has taken on Ogilvy PR to handle its first corporate
The decision strengthens the links between Argos and the agency, which
has handled its consumer account since 1999.
Directors Barbara McCall and Judith Thompson head a four-strong team
from Ogilvy's corporate practice and report to media relations manager
Sheila Williams, who heads Argos's two-strong in-house corporate media
The agency was appointed without a pitch for the account, which is
renewed in 12 months.
Thompson said the agency has a brief to boost the retail chain's profile
among the trade media and to increase the profile of the stores at a
It will also focus on Argos's website - www.argos.co.uk - and online
Williams said: 'We felt there was a need to take on an agency to assist
with the regional and corporate profile of Argos. We have 471 stores and
we want to raise their individual profile.'
The consumer account is headed by marketing practice MD Nicola Hyde.
Argos is owned by Manchester-based Great Universal Stores (GUS), which
acquired the catalogue specialist retailer in 1998 in a hostile
Argos accounts for 70 per cent of GUS sales.