Recruitment services company Adecco is understood to have hired
Cubitt Consulting on a financial and global PR brief.
Neither Adecco nor Cubitt founder Simon Brocklebank-Fowler were willing
to comment. But PRWeek understands the agency replaces Burson-Marsteller
on the six-figure account.
A five-way pitching process is believed to have included the incumbent,
together with Edelman PR Worldwide and Citigate Dewe Rogerson.
The account is likely to involve handling communications strategy,
investor relations and corporate brand PR on a cross-border basis in the
UK, US, France and Switzerland.
Adecco, whose business spans temporary and permanent staffing in 58
countries, increased its 2001 revenues to pounds 10bn - a rise of 44 per
The company is in its fifth consecutive year of growth since it was
formed by the merger of Addia and Ecco in 1996.
A major challenge for Cubitt will be to improve brand recognition, which
is still becoming established since the merger.
Brands operated by Adecco Holding in the UK include Adecco, Computer
People, Jonathan Wren and Office Angels.
Other agencies retained by Adecco in the UK include The Red Consultancy,
which works on the Office Angels brand and College Hill, which works on
the Adecco account.
Adecco hired College Hill late last year to handle financial PR, PA,
branding, corporate and B2B for the UK and Ireland.
The agency was hired by PR manager Stuart Neill, who had also worked
with College Hill while at Adecco's rival recruitment services company