West of England CIPR PRide Awards 2011: The best of the West

West of England PRide Award winners included Brandon Hill Communications.

CONSUMER RELATIONS

The Best in Show 2011 by JBP PR

The Royal Bath & West Society wanted to increase ticket sales for its annual Bath & West Show following dwindling visitor numbers. It asked JBP PR to increase sales and reposition the event as more than just an agricultural show.

As well as exciting visitors, the agency needed to reach out to new audiences including the family, foodie and country set.

JBP PR implemented a range of comms strategies, including a new Bath & West Banger sausage competition, Ladies' Day and a social media campaign in advance of the show, contributing to its success. In addition, brokering strategic partnerships no doubt played a major role in the 12 per cent ticket sale rise from 2010 and exposing the show to a wider audience. Overall visitor numbers to the show were 160,300, a rise of 4,500 compared with the previous year.

OUTSTANDING PUBLIC RELATIONS CONSULTANCY

Brandon Hill Communications

Brandon Hill Communications has sustained growth every year over the past five years through strong values, an exceptional work ethic, creativity and a commitment to excellence.

The agency considers its employees to be the most important part of its business and clients are more important than profits. The team focuses on areas of specialist knowledge, providing clients with the highest standards of expertise.

It was particularly proud of its 100 South West Business Challengers campaign for client Business Link. For 100 working days, 'challenger' businesses from the region were featured on a campaign site, supported by media relations and social media activity. The campaign achieved 186 press features, three broadcast items and 200 tweets.

This is the latest in a series of CIPR PRide Awards the agency has won over the past three years.

COMMUNITY RELATIONS

National Grid major pipeline construction by 3G Communications

The National Grid handed 3G Communications the seemingly impossible task of managing community issues around the construction of a 44km high-pressure gas pipeline in Gloucestershire.

The major works, initially opposed by residents and a local MP, were not only visually disruptive but disturbed the community with noise, dust and road traffic.

The agency identified key individuals and built relationships, hand-delivered letters, implemented a 24-hour information phone line, sent texts, emailed and worked with local schools and community projects.

The result was exceptionally positive feedback from residents and media throughout the project.

CRISIS COMMUNICATIONS

Magnox

Following the crisis at the Fukushima nuclear plant in Japan in March 2011, Oldbury Power Station, operated by Magnox, tripped one of its reactors due to a minor fault. This resulted in a large amount of steam being released, alarming nearby residents and sparking media interest. Magnox executed targeted comms to residents, interest groups and the media. The team was able to turn the crisis into an opportunity.

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