Six agencies have been invited in for 'chemistry sessions' as
National Lottery operator Camelot narrows down its search for a
nationwide consumer agency.
The events are designed to allow the lottery operator to become better
acquainted with the agencies chasing the account. Once this stage has
concluded, some will proceed to the pitch process, likely to be held
Camelot head of consumer PR Jackie Wilson declined to comment on how
many agencies would be invited to pitch, indicating that she considered
it 'too early in the process, and unfair on the agencies we are seeing
to decide just yet'.
Wilson denied industry speculation that Camelot has limited its search
to smaller agencies, while refusing to be drawn further on the criteria
being used to make an appointment.
The agency selected is likely to be tasked with arresting the slump in
media interest surrounding the lottery. The media is now unlikely to
cover any win under pounds 10m, and is more interested in controversy
surrounding the behaviour of the operator.
Camelot has most recently endured much negative publicity over its
refusal to pay out a pounds 3m jackpot to Kay and Martin Tott, a couple
who had accidentally lost what they claimed to be a winning ticket.
However, despite such negative publicity, Camelot chief executive Dianne
Thompson has been appointed as president of the Chartered Institute of
Marketing (CIM), succeeding Baroness O'Cathain on 1 June.
Camelot's consumer PR has been handled in-house for the last year after
an arrangement with Brunswick was not renewed.
Harrison Cowley is retained to undertake consumer work in the regions
and its relationship with Camelot is not affected by the current pitch.