From prweek.com/uk: From our bloggers

PROS SHOULD GET SMART

Ged Carroll, 25 October

ComScore has put out data that says one in five smart phone users look for retail locations via their phone. Retail PROs should start thinking about how they can augment content on sites such as Google Maps by encouraging reviews and putting geotagged venue photography on Flickr, which is well indexed by both Google and Bing for image search ...

AWARDS AT THE CROSSROADS

Lorna Gozzard, 20 October

Despite our relentless appetite as an industry for bits of perspex, I'm starting to think the whole thing might have peaked. We are starting to be more ruthless about what we enter and with budgets still tight, I suspect new, or lower profile award schemes, are going to have to make a compelling case to attract a high volume of quality entries ...

It's one thing to be patted on the back, but award schemes will need to show financial and reputational returns to keep the industry parting with our hard-earned cash ...

COMEDY STAR WARS ON WAY

Matt Bourn, 19 October

Howard Roffman, president of Lucas Licensing, speaking at Brand Licensing Europe 2011, revealed that new technology, such as animation and 3D, are crucial to keeping the brand fresh, helping Lucasfilm take Star Wars to a third generation of fans. He also revealed more details about the hotly rumoured Star Wars(TM) animated TV comedy series with Seth Green, which will premiere 'within the next two years' ...

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