Borkowski picked for Smart Cars UK consumer PR job

Borkowski PR has been appointed to handle UK consumer PR for small

car brand Smart Cars, which launches its right-hand drive model in the

UK in the autumn.

The account was won following a competitive two-way pitch, and means

Borkowski will work on the brand up until Christmas this year.

The work will be headed by Borkowski senior account director Joanne

McNally, who reports to Debbie Hull, press and PR executive at

DaimlerChrysler UK, which distributes the motor.

The two-seater cars are designed for maximum versatility and are used

predominantly in towns and cities.

Retailing from pounds 5,500 on the road, the vehicles are 2.5m long by

1.5m wide.

McNally describes the target market as 'people who're young at heart and

looking for something different and funky'.

The car is made by Daimler-Benz in conjunction with Swiss watch

manufacturer SMH, which make the Swatch range, leading to the product

being dubbed 'The Swatchmobile' in some quarters.

The Smart Car was launched in October 1998, having been delayed after

the vehicle flipped over during safety tests in 1997. Its left-hand

drive model debuted in Britain last October, selling more than 2,000 to


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