Game brief for Dynamo

A British board game manufacturer has enlisted tech PR specialist Dynamo to promote 'the future of the traditional board game'.

Cheatwell Games has created App-Player, which brings together the traditional board, dice and counters with smartphone apps. Players download the apps and play on a one-size-fits-all board.

Gadget review site Pocket-lint.com founder Stuart Miles told PRWeek: 'Cheatwell has identified the growing importance of gadgets and apps, recognising that working with technology is the future of the board game.'

Dynamo will run a campaign before Christmas encouraging families to return to playing board games.

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