DIARY: Moores' the pity as Euro PR director creams up

Euro PR director Bill Moores has been spending an unusually long

time in his bathroom.



Together with wife Sue, he has been a guinea pig for a Daily Express

article on couples swapping skincare routines for a week.



And have the various treatments worked? Er ... 'It is a load of

rubbish.



All these creams do is fill the dead skin. They must be full of silicon

which is why women's faces have that shine,' says Bill.



While Bill has passed extra hours applying and removing creams, his wife

has faced a soap and water regime. 'She is fed up,' admits Bill.



Sue - minus her cream and lotions, but with added crows feet and

wrinkles - has barely left the house as her face is all cracked and

wrinkly. 'It's horrible,' confides Bill.



So will Moore be retaining any newly-acquired routines? 'I was cynical

before but the anti-wrinkle creams have had some benefits,' he says.



Suitably inspired, Diary plans to encourage PR execs to take part in our

new series, documenting PR execs swapping clothes with their

spouses.



Did anyone say tip of the iceberg?



Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.