We couldn't resist mentioning a good deed by a PR agency. Gavin
Anderson & Company has announced its sponsorship of Mission Antarctica,
a scheme to clean up the world-famous centre for ice melting.
Inspired by his friend Robert Swan (the first man to walk to both
Poles), group CEO Richard Constant has forked out to associate the
firm's name with the project, a la Kingfisher and McArthur.
Based at Antarctica's Bellingshausen research base, the do-gooders will
be inviting their backers to visit their expedition
ship-cum-round-the-world yacht, the '2041'.
The vessel - which is currently hosting one 'lucky' Gavin Anderson
employee, American Jennifer Haefeli - is thus named to raise awareness
of the Antarctic Treaty for the clean up of the ozone-less zone, which
expires in 2041.
The work is in association with the Russian government (whose country
has done more than most to contribute to Antarctica's predicament).
The project - which received praise at the Rio Earth Summit - will act
as a 41-year PR campaign to highlight the need to renew the expiring