Synergy Sponsorship brings in former Downing Street digital adviser

Former Number 10 digital adviser Colin Burgess has been appointed head of content strategy at Synergy Sponsorship.

Colin Burgess: from Number 10 to Synergy
Colin Burgess: from Number 10 to Synergy

The sports marketing agency said in a statement that Burgess would service ‘the brand’s increasing demand for integrated content solutions’.

Burgess has worked in digital content at Number 10, the NHS, COI and Directgov. In the private sector he has led digital marketing campaigns for adidas, EMI, MTV and Nike. He began his career as a producer for Discovery Channel.

Tim Crow, CEO of Synergy, commented, said: ‘The ability to plan and deliver integrated content solutions is now critical to the success of brands’ sports and entertainment marketing, and the addition of Colin to the team makes us best in class. He will be invaluable to the business and to our clients and I’m absolutely delighted that has joined us.’   

Burgess added: ‘I’m really excited about working with Synergy and bringing my ideas and creativity into a new sphere to produce ground breaking content, with social engagement at its very core. When I was looking at getting into sponsorship, Synergy stood out as being ahead in the digital arena and recognising that content innovation is critical to the success of brand marketing.’

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