She said: ‘The team at Fleishman is accomplished and ambitious and I’m looking forward to helping continue to build the capabilities and deliver outstanding work for clients.'
Ward will take the role of consumer brands & digital MD and will report to Fleishman-Hillard London MD Richard Kanareck.
She will head up a 30-strong team that includes new senior hires Emma-Jo Jones from Euro RSCG, Chevi Davis from The Red Consultancy and Briony Peters from Royal Caribbean Cruises.
Ward will oversee work for clients including P&G, Starwood, Aviva Insurance, Nestle Lactalis, InBev and Huawei. The consumer and digital teams recently won Sabre Awards for work on behalf of P&G and Philips.
Kanareck said of the appointment: ‘Holly’s an inspirational, creative brand communicator with a superb agency pedigree, and a leading mummy blogger with an instinctive flair for digital.'