The PRCA reveals more details about internship accreditation scheme

The PRCA has provided more details about the accreditation scheme it is set to launch to bring more structure to internships in the PR industry.

Richard Ellis: PRCA comms director
Richard Ellis: PRCA comms director
In this week’s PRWeek podcast, PRCA comms director Richard Ellis said that the industry body has started to reach out to agencies to include them in its plans to launch the scheme.

The news follows the launch last week of PRWeek and the PRCA’s joint campaign to end the practice of unpaid internships.

The accreditation scheme was initially developed by Talk PR, and has been taken on by the PRCA.

Ellis said: ‘It’s a combination of training, of structured work experience, of exposure within the industry and mentoring. We’re working with Talk PR to make this a much more widely recognised scheme.

‘We’re going to work with other consultancies, we’re going to look at what guidelines we should be giving consultancies about employing interns, and then working with PRWeek to promote this scheme so that employers can recognise which interns have done a structured internship that will have further developed them, so that they will be that bit further progressed than they might be in a first job.’

Ellis added that the scheme would ensure interns were not just ‘making tea and coffee and photocopying for three months over their summer holidays’, but had real experience of the PR world.

To view the podcast, click here.

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