MEDIA: alodis magazine launches for the self-employed

A monthly publication for the UK's 1.6 million self-employed

launches this week.

Owned by London-based Mongrel Worlds, alodis is the first of several

planned publications for niche sectors. The next two, as yet untitled,

are for graduates and working parents. Mongrel, which is funded by

venture capital, will also act as a lobbying agent for the groups it


alodis is available free for the next six months by registering at, although the cover price is pounds 2.50. Another 180,000

will be distributed in The Independent on 10 March.

It is published by John Brown, where Chris Dunkerley is editor-in-chief

of the project.

The magazine's emphasis is on practical help such as dealing with late

payment and tax. The first issue includes an interview with chef Marco

Pierre White.

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