MEDIA: Q grows online and splits offline ed role

Q, the emap performance music monthly, is to extend its online

presence while splitting the offline deputy editor role into two.

Editorial director Andrew Harrison, who also oversees dance title

Mixmag, has edited the magazine since Andy Pemberton left in July


Harrison will step back when John McKie joins as editor on 19 March but

has decided to change Q's editorial structure, creating two posts.

An executive editor will be responsible for covers - which are now 'more

of a battleground for magazines', Harrison said - and long-term

planning, including brand extension on the internet and TV platforms. A

features editor will also be appointed. Both will report to McKie.

The two roles were previously fulfilled by deputy editor Danny

Ecclestone, who left in October 2000 to edit Rob Fearns is

currently acting features editor.

Harrison said the restructure is based on US magazines, which split

day-to-day and strategic roles: 'All the brands are expanding and we

can't continue to operate on the old model. We have to ensure we have a

full perspective and are not bogged down. Basic features content is the

meat and potatoes of the magazine and the executive editor will look

after planning and special projects.'

In addition to Q4music. com, the magazine has a satellite brand,


'The synergy between the magazine, website and the TV will kick in,'

Harrison said. He promised several upcoming innovations for Q's online


emap also has, or is planning, online versions of Mojo, Mixmag, Kerrang!

and radio station Kiss. Much of the content for these is provided by a

generic team working across the brands.

Q magazine was launched in 1986, and carries 200 CD reviews per issue,

with 20,000 archived online.

McKie, who has edited Smash Hits since 1997, is being replaced by The

Sun's Emma Jones (PRWeek, 23 February).

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