INTERNATIONAL: French journalism school to offer comms doctorate

PARIS: France's education system is to introduce a doctorate-level

course specifically intended to provide directors of communication.



At present some 40 different doctorates in communications and PR exist,

but none are aimed specifically at training future comms directors.



ISCPA, France's leading journalism school, will inaugurate a course in

October, with 25 places available, which will lead to a 'dircom'

doctorate which should provide access to the coveted communications

director position.



Candidates will need five years comms experience. ISCPA comms director

Magali Blacteau said: 'The decision to create the course comes in the

wake of a pressing demand from the profession itself, which sees a need

for specialists who will be trained not only in the subject of

communications, but also marketing and the new technologies.'



ISCPA has named a committee to oversee formulation of the

curriculum.



It includes French PR industry veteran Claude Marti, honorary president

of the Federation Francaise de la Publicite.



'The panel will have a permanent presence at ISCPA. It has the right to

decide on course content, and has a say on the publicity materials being

issued for the programme,' said Blacteau.



Once the classroom phase of the course is completed, candidates for the

doctorate will have to prove their competence during a six-month

on-the-job probation period.



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