PARIS: France's education system is to introduce a doctorate-level
course specifically intended to provide directors of communication.
At present some 40 different doctorates in communications and PR exist,
but none are aimed specifically at training future comms directors.
ISCPA, France's leading journalism school, will inaugurate a course in
October, with 25 places available, which will lead to a 'dircom'
doctorate which should provide access to the coveted communications
Candidates will need five years comms experience. ISCPA comms director
Magali Blacteau said: 'The decision to create the course comes in the
wake of a pressing demand from the profession itself, which sees a need
for specialists who will be trained not only in the subject of
communications, but also marketing and the new technologies.'
ISCPA has named a committee to oversee formulation of the
It includes French PR industry veteran Claude Marti, honorary president
of the Federation Francaise de la Publicite.
'The panel will have a permanent presence at ISCPA. It has the right to
decide on course content, and has a say on the publicity materials being
issued for the programme,' said Blacteau.
Once the classroom phase of the course is completed, candidates for the
doctorate will have to prove their competence during a six-month
on-the-job probation period.