University of Cambridge win for Munro & Forster

University of Cambridge International Examinations has appointed Munro & Forster Communications as its retained agency after a three-way pitch.

University of Cambridge: exams program appointed agency
University of Cambridge: exams program appointed agency

University of Cambridge International Examinations provides education programmes and qualifications for fiveto 19-year-olds and is part of the University of Cambridge.

Cambridge director of comms and customer relations Janet Morris said: 'M&F proved that it understands the education landscape and can deliver targeted, high-profile campaigns. We're pleased to be working with them.'

M&F will target school staff and parents to raise the profile of Cambridge as a provider of education and to promote the benefits of its qualifications.

M&F will work with its international network of agencies to promote Cambridge in the UK and worldwide.

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