Healthcare: The Week in Healthcare

Virgo supports Seven Seas

Virgo Health has supported the launch of a new Health Oils range from Seven Seas. The vitamin supplement company brought in Virgo to support its UK portfolio of products in July 2010. The launch campaign features a photo shoot with model, actress and singer Myleene Klass, in which she recreates the iconic Trevi Fountain scenes from the 1960 film La Dolce Vita.

Fleishman-Hillard has appointed Cheryl Pitcher as account director in its London healthcare division. She joins from Spink and has previously held positions at Edelman, Chandler Chicco and Pegasus.

Souter, the Manchester-based PR agency, has been brought in by Johnson Health Tech UK to manage its national PR strategy. Johnson Health Tech UK manufactures and distributes commercial and home fitness equipment. Souter will manage the company's press office as well as promoting its ambassador programme, Team Johnson.

Frontera London, the consumer health agency, has hired Bruno Cepollina, a former creative partner at McCann Healthcare, as creative director.

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