PUBLIC SECTOR: Scottish education project to boost PR

The University of the Highlands and Islands Project is looking to

appoint its first PR manager. The project links 13 education

institutions across northern Scotland. PR work is currently carried out

by teams at individual sites and by retained Inverness agency Michael

Fraser Associates. The project has existed for six years and is partly

funded through the Millennium Commission. The Government is debating

whether to classify it as a higher education institute. 'It's time for

us to concentrate on our branding and for it to be co-ordinated from one

place,' said vice-CEO Ralph Palmer.



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