Launched today, the Local Business Accelerators campaign is being backed by David Cameron and aims to provide £15 million of free advertising to young businesses across the UK in a bid to help revive local industry.
Last week PRWeek reported that Frank had been hired by the Newspaper Society to work on a campaign promoting the power of local press.
The initiative is being spearheaded by the Newspaper Society to promote the value of local press advertising and is fronted by Dragons’ Den judge Deborah Meaden as the campaign’s national ambassador.
Founded in 1836, the Newspaper Society represents and promotes the interests of Britain's regional and local media.
Following a competitive pitch, Frank has been appointed by the Newspaper Society to promote the Local Business Accelerators campaign, which will run into 2012. The campaign is thought to be worth around £3.5 million and will feature a series of print ads designed by creative agency St Luke’s.
Newspaper Society comms director Lynne Anderson said: ‘Local businesses need support now more than ever and there’s no better medium than local media to do that.’
As part of the campaign, around 500 regional and local newspapers will run a search for the nation’s most promising local businesses. The successful enterprises will receive an allocation of free advertising space.With more than 1,200 regional and local newspapers, the local press is the UK’s most popular print medium, read by more than 33 million people each week.
Meaden will also offer mentoring, business support and advice throughout 2012 to one business that will be selected from the list of regional winners.
Commenting on the campaign, the Prime Minister said: ‘In towns and cities across the country, local and regional newspapers are helping to build stronger local communities and contributing to growth by supporting local businesses. They have a major role to play in championing growth.’