American sandwich retailer Subway has chosen Harrison Cowley to
spearhead its assault on the UK snack market.
Until now, the restaurant franchise, which operates more than 14,800
outlets in 76 countries, has been testing British waters with a limited
number of outlets. It is now set actively to pursue more franchises as
part of the promotional campaign.
Harrison Cowley account director Matthew McKenna, who leads the account,
described the chain's target market as 'students and young urban
professionals'. In addition to the promotion of new franchises, Harrison
Cowley's brief will include consumer PR across the UK and Ireland.
The six-figure account, which was the subject of a two-way pitch, will
report to Subway UK development agent Paul Heyes.