The Economist has created a group communications role in a bid to
raise the profile of its brand worldwide.
Sangeeta Haindl started in the role last week. Her remit covers magazine
The Economist, the Economist Intelligence Unit and a TV spin-off aired
on international airlines.
She currently reports to CEO Helen Alexander, until a group marketing
director is appointed later this year.
Haindl has spent the last two years as head of PR for the Women's
Institute (WI). Her spell covered the infamous speech by Prime Minister
Tony Blair, which was slow handclapped by members. It also included the
furore surrounding the WI's publishing of an 'Alternative Calendar',
which featured naked institute members as models.
Prior to joining the WI, Haindl was a press officer at charity Victim
Support. Her career started with a five-year spell in the civil service,
which saw her serve in the Cabinet Office and the Health and Safety
'My role will focus on internal and external comms for the group, not
just The Economist,' said Haindl. 'We hope to raise our profile among
key high-earners and the media.'
The Economist magazine appointed its own head of communications last
year (PRWeek, 15 December 2000). Eileen Wise joined after various PR
jobs, which include a spell as head of the Conservative Party newsroom
during the 1997 election.
Haindl's early plans include boosting the group communications team and
reviewing the account held by the company's retained agency, Hobsbawm