Lattice streamlines its regional PR

Lattice Property, the company which manages the sell-off of British

Gas sites, has rationalised its regional PR.



Springboard PR, based in Tonbridge, which handled Lattice's work for the

east of England, has been dropped after five years.



Bristol-based agency JBP, which handles the west of England remit,

including Wales, takes on Springboard's area.



Hamilton-based agency Proscot continues to handle Lattice's regional PR

in Scotland and northern England. Both began working with Lattice five

years ago.



The reshuffle follows a review conducted in-house at Lattice, with

assistance from Luther Pendragon, which has tackled an overall strategic

brief with the company since 1994, when it was part of British Gas.



Partner Ben Rich, who heads the five-strong Luther team, said JBP and

Proscot won the regional remits from a shortlist of six agencies, which

included Springboard.



The JBP team is headed by consultants Karen White, Kieran Harris and

Sarah Hembrow.



'These sites are often in the town centre, very visible and a vital part

of urban regeneration,' said Hembrow.



Proscot's seven-strong team is headed by CEO Alan McGuinnes. Both

agencies report to Lattice business manager Linda Maynard.



British Gas Properties was created as a separate company in 1994 and

renamed Lattice last year. Since 1994 the number of properties it

manages has been reduced from 1,800 to 800.



One of its most famous former sites is the Greenwich peninsular, now

home to the Millennium Dome.



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