Pitches invited for Arizona state consumer brief

The Arizona State Tourist Board has invited pitches from British PR

companies, to handle its consumer promotions.

The western territory currently retains McCluskey and Associates for its

UK promotions. However, it is legally required to review the arrangement

every four years, and is therefore inviting pitches from any interested


Tourist Board representative Stacey Pearson explained the formal process

of the review as a way of 'ensuring that tax payers are getting the best


The Tourist Board's brief includes raising awareness of the state and

its tourist attractions, as well as promoting business within its


In addition to vast swathes of desert, Arizona is home to the Grand

Canyon, historical sites relating to native American culture, and a

number of ski resorts.

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