Travel PR consultancy Marketeer has appointed Peter Holyoake,
currently head of sales and marketing at TTC Training, as a director,
with a promotion to managing director planned for 2002.
The appointment is intended to strengthen the strategic marketing and
general management capability of the board, and follows a lengthy search
for the right candidate.
Marketeer CEO Keith Searby said that the firm had been 'keen to get
someone who had faced consultancies before but not worked in them'. He
saw the recruitment - to the newly-created post - as 'forward thinking'
in the appointment of a candidate from industry rather than PR.
It is hoped that the appointment will enable Marketeer to expand further
in the travel and leisure market, and that Holyoake will become involved
in account work and client relations.
Holyoake leaves TTC after seven years, and will take up the Marketeer
position this summer.
During his time with TTC it was reconstituted and rebranded from the
ABTA National Training Board, becoming a subsidiary of the travel