Chinese telecoms giant Huawei calls in Fleishman-Hillard for mobile launch

Chinese telecoms firm Huawei has drafted in Fleishman-Hillard to launch its brand to UK consumers.

Huawei: to sell smart phones under its own name
Huawei: to sell smart phones under its own name

The company is moving from developing unbranded phones for other companies to selling its devices under its own name.
It is launching its first smart phone The Blaze in the UK this month. The handset will be sold through Phones 4u and Tesco Mobile.
James Blackman, PR manager for Huawei Western Europe, said: ‘We are starting from a base of zero in the UK market.'

Having a strong partner who knows our brand, knows the media landscape, and can help us develop relationships with consumers is critical for us.’

Huawei already retains Fleishman-Hillard on an operator and enterprise technology remit. The agency will now take on a consumer brief and will begin by helping the company ramp up media relations and social media engagement. This will include an event in early November to celebrate the brand’s UK consumer debut.

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