DIARY: Peter Noble PR calls for alternative ways to spice up your lives

Reeling from the usual round of fattening PR lunches and

liver-numbing drinks as we sat in PRWeek's 'trashy and cramped' offices

(quote The Guardian), an unusual self-improvement option presented

itself in the form of Peter Noble PR's latest client.

Agency director Suzanne Noble is promoting a venture from her own

'career coach' Rachel Pryor. It allows unfortunates to share their woes

via a conference call involving Pryor in sessions entitled 'Lazy Health'

and 'Personal Magnetism'. Up to eight people take part in each call,

during which they share details of 'the successes they have had during

the week, and the challenges they are facing'.

But the service doesn't end there. Noble admits that the scheme can

extend to alcoholism and 'all kinds of addiction', raising the

entertaining spectre of AA meetings conducted with phone in one hand and

bottle in the other.

The history of gainful 'personal services' offered over the phone is not

salubrious, yet Noble was at pains to describe this as a professional

service that is 'labour and time-saving, and allows employers to address

their staff's health without losing a day's work'. Wonder how they

address love-life problems.

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