Founded in 1836, the Newspaper Society is a not-for profit organisation that represents and promotes the interests of Britain's regional and local media.
Following a competitive pitch, Frank PR has been appointed to run a campaign - launching on 19 October and running throughout 2012 - to raise awareness of the importance of local press.
Local newspapers have recently been caught up in controversy over the number of press passes allocated for the London 2012 Olympic Games. According to reports, only a handful of media passes had been granted to local newspaper journalists to cover the Games, despite the massive readership in the UK.
The Newspaper Society is thought to have been lobbying to increase the number of accreditations for the local and regional press since they were allocated by the British Olympic Association in May this year.
Commenting on the appointment, the Newspaper Society’s comms director Lynne Anderson said: ‘We are really pleased to have Frank on board to help raise awareness of the power and importance of local media.’