June will witness the launch of Aware, an annual magazine seeking
to raise male awareness of prostate and testicular cancer. Editor Thom
O'Dwyer said that Aware was aimed at 24 to 35-year-olds, 'the Loaded and
FHM reader. People are very coy about talking about it.' One pound of
the pounds 3.45 cover price goes to the Male Cancer Foundation. The
venture coincides with Male Cancer Awareness Month.