City & Corporate: AG Barr calls in College Hill

The Scottish drinks group behind Irn-Bru has brought in College Hill to handle its financial and business comms.

AG Barr, which owns and produces UK soft drinks including Irn-Bru, Rubicon and Strathmore Water, has engaged the agency's consumer team after a competitive pitch.

The firm previously used Buchanan Communications.

Justine Warren, partner at College Hill, said AG Barr had a 'great story to communicate' and the agency would look to 'further develop this already successful company with its strong portfolio of growth brands'.

AG Barr has a history dating back 100 years and floated in 1965. Irn-Bru has a market-leading position in Scotland and is looking to grow the brand south of the border.

The group bought Rubicon, a range of exotic fruit drinks, in 2008.

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