Healthcare: The Week in Healthcare

Togo Run hires Hicks

Togo Run has appointed Mary Hicks as a director.

She joins from Clew Communications and will report to Jennifer Wilson, MD of the London office. Hicks spent the past ten years at Clew and worked on UK and global campaigns for firms including GSK, Bristol-Myers Squibb and AstraZeneca.

Road Communications has won a brief to provide PR support for Anglian Pharma. Anglian markets, distributes and maintains licences for branded healthcare products in the UK and Republic of Ireland, as well as for international export. Road will initially be working on women's intimate health brand Replens MD.

Novo Nordisk, the pharma company, is sponsoring an educational comic about haemophilia for young sufferers of the blood disorder in the UK. The comic, as yet untitled, will be produced by medical education publisher Medikidz and will be made available to clinicians to help children with blood disorders better understand their condition.

EdenCancan has picked up a PR brief for Glow Yoga, the new yoga trend recently launched at the Good Vibes studio and spa in London's Covent Garden.

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