Chelsea Apps Factory brings in Diffusion Mobile to reach wider audience

Chelsea Apps Factory has called in Diffusion Mobile as it looks to get more businesses developing its own apps.

Chelsea Apps Factory: wants to highlight apps’ importance
Chelsea Apps Factory: wants to highlight apps’ importance

The company works with clients including CNBC and The Daily Telegraph to develop and market apps that help them reach a wider audience.

It is the first time the firm, founded by former MD of the News of the World Mike Anderson, has called in PR support.

Diffusion Mobile has been charged with raising Chelsea Apps Factory’s profile through a campaign that highlights the importance of professionalising the burgeoning apps industry, under the tagline ‘bringing order to the disorder’.

The campaign will target senior decision makers across mobile business departments from marketing to IT, highlighting the importance of strategic app development and how apps can be monetised.

Diffusion’s head of mobile Ivana Farthing said: ‘We will help position the company as experts in the app industry and attract the most talented developers to help the company grow.

‘We will also offer interviews with Mike and position him as visionary in the apps field.’

Anderson said: ‘I want Diffusion Mobile to make us famous because if you’re not new or famous then people don’t want to know – and we’re not new anymore. It’s now about communicating the stories of the clients we’ve already signed up such as Vodafone and RBS and encouraging more big brands to use us.’

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