Harpers & Queen has appointed Simon Tiffin as deputy editor with a
remit 'to bring some more fun to it, to generally give it more
However, Tiffin denied that the National Magazine Company title is
deliberately targeting younger readers.
Harpers, which traditionally has an image as the magazine for the county
set, has been seen as shifting ground - although NatMags this week
rejected the idea that it should change the name to the more simple
Publisher Tess MacLeod Smith refused to rule out a name change in the
Tiffin rejected the notion that editor Lucy Yeomans, who took over in
January, is concentrating on one set of Harpers readers to the exclusion
'The idea is not necessarily to take it younger,' he said.
He added that targeting specific age groups was misleading, although the
magazine was looking for more readers.
'If you did aim for 35-year-olds, you wouldn't alienate anyone who's 40
- 40-year-olds now don't share the same attitudes of those from previous
generations. People aren't quite as set in their ways as before and
Harpers is responding to that.'
In addition to deputising for Yeomans, Tiffin has a wide remit. 'I will
be having a hand in everything: features coverage, arts coverage, front
and back of book. Ideas are always a big part of the job.
'Lucy has a clear vision for the title, which I share. Every few years,
every magazine needs a fresh look to keep it an exciting title.'
Jennifer's Diary, the section which publishes snapshots of debutantes,
minor aristocracy and TV and film stars, will remain sacrosanct, Tiffin
Tiffin joined NatMags from Conde Nast, where he was editor of GQ Active
until November 2000. He began freelancing at Harpers in December.