CNN is launching a sports website in partnership with specialist
interactive sports news provider Sportal.
The site, CNN.Sportal.com replaces the sports service, which currently
exists on CNN.com Europe.
To date, CNN's only separate online sports brand has been CNNSI.com, a
US venture in conjunction with Sports Illustrated, primarily focused on
The deal between CNN and Sportal has taken more than a year to finalise
and means Sportal becomes CNNSI.com's preferred provider of European
'CNN is a familiar brand and this means we will have more relevant
sports news this side of the Pond,' said CNN.com Europe editor Nick
Wrenn claims the site's key point of difference will be the ability to
combine coverage of both European and US sports.
'The aim is to provide a wide and varied service with the US site
CNNSI.com providing the best in US sports news, Sportal providing the
European coverage, principally football and Formula One, while also
using material from CNN's TV service.
The site plans to supply reports from the international sporting scene,
plus features and images. The site also contains background data.
Sportal already provides sports news across Europe via websites and
mobile phones. Wrenn said CNN.Sportal.com will only select the top
Sportal stories for its site.
Although the content will be provided by Sportal, CNN producer Simon
Hopper will oversee all content.