JPR appointed to support digital switchover in Northern Ireland

Belfast-based JPR has been hired to provide media and stakeholder relations support for Northern Ireland's switchover to digital TV.

Digital UK: Northern Ireland last to switch
Digital UK: Northern Ireland last to switch
Digital UK, the body in charge of digital switchover, appointed JPR following a competitive pitch.

Northern Ireland will be the final part of the UK to switch over from analogue, taking place next year.

JPR MD Jane Wells will lead the account, supported by former Belfast Telegraph and BBC Northern Ireland journalist Andrea Clements, an account manager at JPR.

Wells said: ‘The switchover elsewhere in the UK has been extremely successful to date, and we’re very much looking forward to helping complete the circle with a successful switchover in Northern Ireland.’

As part of the arrangement, JPR has also secured the contract to provide media relations support for the Switchover Help Scheme in Northern Ireland.

The campaign will kick off in Northern Ireland this month when the exact date of the switchover in Northern Ireland will be announced.


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