PUBLIC SECTOR: BDW remakes Dudley MBC visual identity

Midlands-based marketing communications agency BDW has revamped the

visual identity of Dudley Metropolitan Borough Council. 'Local

authorities are a huge force of advertising and PR purchasers. Dudley

MBC understands that its marketing approach needs to mirror that of a

commercial venture,' said account director Kirsten Williams. BDW

targeted the council's 15,000 employees at the research stage to 'avoid

confusion'.



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