Lack of top talent forces the public sector to rethink

Councils are turning to the private sector to fill top PR posts

because of a lack of emerging talent, say headhunters at

PricewaterhouseCoopers.



Speaking at the Scupro conference, PwC executive search and selection

manager Roger Russell said migration is already an increasing trend

despite the gulf in salaries.



Last week's PRWeek Salary Survey showed private sector heads of

communication were being paid an average of pounds 14,000 more than

their counterparts in the public sector.



Russell said: 'There isn't a wealth of talent coming through.

Increasingly we are bringing people from private to public sector.'



Scupro chairman Julie Hollings said communications teams are already

addressing the problem of training to fill top posts. Scupro is

supporting the IPR local government group's mentoring scheme.



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