Councils are turning to the private sector to fill top PR posts
because of a lack of emerging talent, say headhunters at
Speaking at the Scupro conference, PwC executive search and selection
manager Roger Russell said migration is already an increasing trend
despite the gulf in salaries.
Last week's PRWeek Salary Survey showed private sector heads of
communication were being paid an average of pounds 14,000 more than
their counterparts in the public sector.
Russell said: 'There isn't a wealth of talent coming through.
Increasingly we are bringing people from private to public sector.'
Scupro chairman Julie Hollings said communications teams are already
addressing the problem of training to fill top posts. Scupro is
supporting the IPR local government group's mentoring scheme.