Frank PR has been appointed by body toning product manufacturer
Slendertone to handle a consumer brief for its 'Flex' range.
Frank will handle product and brand PR, as well as press office
The line includes products such as Abdominal Training System and Bottom
and Thigh Toning System, which work by stimulating the muscles through a
series of small electric shocks.
The account will be led by Frank chairman Graham Goodkind and two
The agency will report to Slendertone marketing director Brian Goold and
marketing manager Charlotte Ward.
Work has already begun on the account, which was previously held by
Pegasus PR. Frank's work will focus on upcoming events, including
Slendertone's sponsorship of this year's Rear of the Year awards.
Other promotions include sponsorship of the London Towers basketball
team and the London Knights ice hockey team, and involvement with the