Frank wins body toning product's consumer remit

Frank PR has been appointed by body toning product manufacturer

Slendertone to handle a consumer brief for its 'Flex' range.

Frank will handle product and brand PR, as well as press office


The line includes products such as Abdominal Training System and Bottom

and Thigh Toning System, which work by stimulating the muscles through a

series of small electric shocks.

The account will be led by Frank chairman Graham Goodkind and two


The agency will report to Slendertone marketing director Brian Goold and

marketing manager Charlotte Ward.

Work has already begun on the account, which was previously held by

Pegasus PR. Frank's work will focus on upcoming events, including

Slendertone's sponsorship of this year's Rear of the Year awards.

Other promotions include sponsorship of the London Towers basketball

team and the London Knights ice hockey team, and involvement with the

London Marathon.

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