Rooster’s campaign will support Croatia’s key message of ‘the Mediterranean as it once was’ and communicate the country’s beaches, heritage, 1,244 islands, food and drink and natural environment.
The agency will also extend coverage for Croatia’s inland areas and specifically target the family market.
‘With such a diverse and unique tourism offering, we are looking to attract even more visitors from the UK and Ireland in 2012,’ said Meri Matesic, UK & Ireland director at the CNTO.
Rooster, which won the account after a competitive pitch, will highlight Croatia’s news and events at the World Travel Market in November and organise its annual press conference at the show.
James Brooke, Rooster’s MD, commented: ‘Croatia has plenty of potential and we look forward to helping the destination gain even more market share.’