BBC says 2,000 job cuts will lead to less promotion of shows

The BBC is preparing to promote a smaller number of shows, following the announcement that it will be axing 2,000 jobs.

BBC: cutting 20 per cent from its budget over the next five years
BBC: cutting 20 per cent from its budget over the next five years

The BBC is planning to cut 2,000 jobs and radically change programming in order to cut 20 per cent from its budget over the next five years.

All new daytime programming will shift to BBC One, with BBC Two broadcasting news and repeats of peak-time shows.

BBC acting head of press and media Julian Payne explained that the numbers expected to be cut from the 185-strong comms team had not yet been agreed, but added that it would lead to ‘a smaller number of shows being promoted’.

The comms team expects to meet later this month with a decision on how many comms staff are to lose their jobs.

PRWeek revealed in July that there were plans to make around 30 comms staff redundant, as it struggles to deal with the frozen licence fee settlement. Those planned comms cuts will feed into the overall cuts announced today.

‘The difference is that we’ve got ourselves ahead of the game,’ said Payne. ‘The overall cuts that everyone is facing – we’ve already started ours.’

Payne added that he did not expect the BBC’s comms structure to change.

Taylor Herring co-founder James Herring said: 'The BBC publicity runs a very tight ship on not a lot of resources. It will be a struggle to pare the resources down even further.'

Herring said that the BBC's 'big entertainment pieces' such as Strictly Come Dancing and The Voice 'can't be done by one publicist alone'.

Herring added that commercial competitors of the BBC will see this as an opportunity: 'The commercial sector will be looking to up their game and put as much firepower behind their shows as possible.'

This could lead to the bolstering of in-house teams and PR agency support, said Herring.

Last month, the BBC sacked the three agencies working on flagship TV dramas Doctor Who, Holby City and Casualty.

Agencies affected are Premier PR for Doctor Who, Ian Johnson Publicity for Holby City and Just Williams PR for Casualty.

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