The mobile phones division of Siemens has created a dedicated UK PR
role within its marketing team.
The company, which employs more than 27,000 globally and turned over
pounds 6bn in the last financial year, has transferred Simon Robinson
into the role. His move coincides with a pounds 4m ad campaign for
Siemens mobile phones.
He will report to marketing manager Sue Rowe. Previously, PR was handled
through Rowe and a team from Weber Shandwick Worldwide's corporate
practice led by director Amy Rudgard. The agency will still work for
Siemens but will report through Robinson.
Robinson joins from within Siemens, where he has spent the past two
years as communications manager in its business services division.
The mobile devices arm of Siemens specialises in mobile phones, but also
makes mobile organisers and cordless phones.