Mason Williams has been appointed to handle consumer PR for toy
manufacturer Hasbro's pre-school portfolio, including the imminent
launch of Bill and Ben merchandise. The account, won following a
three-way pitch involving Talk Loud and The Communication Group, will
see the agency bring in six-figure fees over a 12-month period. The
account will be led by Mason Williams senior account director Nina
Wheeler, reporting to Hasbro senior brand manager Henry Foulds.