Mason Williams appointed to handle PR for Hasbro

Mason Williams has been appointed to handle consumer PR for toy

manufacturer Hasbro's pre-school portfolio, including the imminent

launch of Bill and Ben merchandise. The account, won following a

three-way pitch involving Talk Loud and The Communication Group, will

see the agency bring in six-figure fees over a 12-month period. The

account will be led by Mason Williams senior account director Nina

Wheeler, reporting to Hasbro senior brand manager Henry Foulds.

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