Web-based PR evalution kit ready to debut

Global media analysis company Carma International is on the verge

of launching its flagship imMEDIAte product across Europe.



The product is a web-based PR evaluation service designed to track the

impact on share value of media mentions. It has operated in the US since

last autumn and is preparing for rollout to European clients by next

month.



On the website, 700 of the world's leading companies are assigned a

'favourability rating' based on the quality of the coverage they get.

The site is then able to plot the rating against the relevant company's

share price, allowing users to monitor the impact press reports have had

on a company's market value.



The rating is based on an analysis of positive, neutral and negative

media mentions in a range of opinion-forming newspapers and other

media.



In the UK, for example, the Financial Times, Daily Telegraph, Times,

Guardian and Wall Street Journal Europe will be monitored.



If a user clicks on any point of the graph on which the favourability

rating moves up or down, the cursor becomes a link to a panel containing

a headline and publication, which inspired that effect on the

rating.



Carma EMEA managing director Tom Vesey said the product was aimed at

four groups: in-house communications teams at the corporations covered;

the PR industry; finance professionals such as bankers and analysts; and

management consultancies who may be assisting on share price issues.



While the site is in English, papers from all major markets are

included.



Where necessary, they are translated into English.



The site also enables visitors to compare each company with up to six

others in a variety of different business sectors.



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