Emap Performance to get complete PR roster review

Emap Performance - the publisher behind Smash Hits, Q and Mixmag -

is reviewing its entire PR agency needs following the appointment of its

first head of press and PR.



Former National Lottery publicist Maureen Corish joins with an immediate

remit to audit the group's PR agency roster, which currently includes

corporate PR specialists The Braben Company, LD Publicity and GH PR.



Corish confirmed the review is being conducted, but added she was not

yet certain whether or not this will result in repitching any of the

accounts.



The post involves managing all consumer and trade press relations and

overseeing PR for all the brands, also including Kiss, Mojo and rock

music title Kerrang.



Reporting to Emap Performance marketing director Stephen Palmer, Corish

becomes the first dedicated in-house PR chief since the publishing

division launched in November 1999 when Emap reorganised its UK

activities by market instead of medium.



Prior to her appointment, Emap Performance out-sourced all PR to its

retained agencies.



Corish said she was 'still in the early stages of assessing PR' and

would not rule out in-house recruitment in the future.



'One of the key areas I'll be focussing on will be our TV business,' she

said.



'We've launched Kerrang on Sky Digital and are due to launch Smash Hits

in six weeks' time on Sky Digital, as part of a drive to extend the

brands on to different media.'



She added they will also be looking at emphasising the showbiz side of

Emap Performance.



At the BBC, Corish, who left after 18 months in the role of the

corporation's dedicated lottery PRO, has been replaced by Kirsty

Campbell.



Corish previously worked at the BBC in Birmingham covering more than 70

network radio and TV programmes produced at the studios.



Before the BBC, she worked for 10 years as a journalist at the

Wolverhampton Express & Star and the Birmingham Post & Mail.



Meanwhile, Emap Elan Network, which publishes 22 magazine titles such as

FHM, Elle and heat, has hired MacLaurin to handle all its corporate

PR.



MacLaurin replaces The Braben Company on the account and reports to Emap

Elan Network CEO Barry McIlheney.



'The aim of the campaign is to create a powerful presence in trade,

media and business pages,' said McIlheney.



MacLaurin has previously worked with Emap on the launch of Red and heat

and has been retained for three years to oversee all title-specific

media relations for Elle and Red magazines.



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