Emap Performance - the publisher behind Smash Hits, Q and Mixmag -
is reviewing its entire PR agency needs following the appointment of its
first head of press and PR.
Former National Lottery publicist Maureen Corish joins with an immediate
remit to audit the group's PR agency roster, which currently includes
corporate PR specialists The Braben Company, LD Publicity and GH PR.
Corish confirmed the review is being conducted, but added she was not
yet certain whether or not this will result in repitching any of the
The post involves managing all consumer and trade press relations and
overseeing PR for all the brands, also including Kiss, Mojo and rock
music title Kerrang.
Reporting to Emap Performance marketing director Stephen Palmer, Corish
becomes the first dedicated in-house PR chief since the publishing
division launched in November 1999 when Emap reorganised its UK
activities by market instead of medium.
Prior to her appointment, Emap Performance out-sourced all PR to its
Corish said she was 'still in the early stages of assessing PR' and
would not rule out in-house recruitment in the future.
'One of the key areas I'll be focussing on will be our TV business,' she
'We've launched Kerrang on Sky Digital and are due to launch Smash Hits
in six weeks' time on Sky Digital, as part of a drive to extend the
brands on to different media.'
She added they will also be looking at emphasising the showbiz side of
At the BBC, Corish, who left after 18 months in the role of the
corporation's dedicated lottery PRO, has been replaced by Kirsty
Corish previously worked at the BBC in Birmingham covering more than 70
network radio and TV programmes produced at the studios.
Before the BBC, she worked for 10 years as a journalist at the
Wolverhampton Express & Star and the Birmingham Post & Mail.
Meanwhile, Emap Elan Network, which publishes 22 magazine titles such as
FHM, Elle and heat, has hired MacLaurin to handle all its corporate
MacLaurin replaces The Braben Company on the account and reports to Emap
Elan Network CEO Barry McIlheney.
'The aim of the campaign is to create a powerful presence in trade,
media and business pages,' said McIlheney.
MacLaurin has previously worked with Emap on the launch of Red and heat
and has been retained for three years to oversee all title-specific
media relations for Elle and Red magazines.