NBC and Cherrett Price snap up Swatch remits

Swatch UK has revamped its roster of retained agencies with two


Nelson Bostock Communications has been commissioned on a consumer and

trade brief for the watchmaker's main eponymous brand, while Cherrett

Price will assume a corporate role for the UK group itself.

The NBC brief will be headed by account director Lucy Mayo, reporting to

Swatch's UK sales and marketing manager Dave Edwards. The one-year

account win followed a four-way pitch involving incumbent Bridgehouse

PR, CMT International and Cohn & Wolfe.

NBC has been hired to work on the main group of products bearing the

Swatch name, which includes the core Originals brand, as well as more

recent lines Irony, Skin, Square, .beat and the childrens' range Flik


According to Mayo, NBC's aim is to 'change people's perceptions of the

Swatch range', including improving product visibility within the youth

and children's markets. The work will include publicising the launch of

further products from the individual lines.

Cherrett Price will report to Swatch Group UK MD Malcolm Douglas on the

account led by agency MD Gina Cherrett as part of their rolling


The appointment of Cherrett Price is the first time an agency has been

engaged to handle corporate PR for the firm.

According to Cherrett, the decision can be attributed to 'a very

successful year in the UK and worldwide' for the Swatch group, which saw

sales of luxury products rise by 30 per cent worldwide.

The Swiss-based watchmaker has sold around 200 million watches since its

inception in 1983.

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