Borkowski PR fax campaign slogan triggers distress

A campaign by Borkowski PR on behalf of Amnesty International has

led to a wave of complaints after anonymous faxes were sent out bearing

the message 'We know where you live'.

The phrase is the slogan used in Amnesty's current campaign targeting

the UK embassies of nations with dubious human rights records.

One recipient, who wished to remain anonymous, received the fax at their

home office and devoted three days to attempting to track down the

source of the message, before discovering that it was a publicity stunt,

resulting in both distress and financial loss through inability to work.

An explanatory fax followed ten days later.

Borkowski account director Joanne McNally defended the strategy,

claiming that they had only targeted news-desks, and that the slogan had

been advertised on a London bus for two days prior to the release.

Amnesty fundraising manager Andy Hackman struck a more conciliatory

note, saying the campaign was designed to be provocative, but apologised

for any alarm caused.

Leader, p10.

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