Tech mag editor forced to declare his PR interests

The editor of a convergence technology magazine has been forced to

declare his business interests after it was revealed he simultaneously

heads a technology PR agency.

Integrate magazine, published by Channel Magazines, told PRWeek it will

publish a full declaration of interests - including a list of clients -

relating to its associate editor Ian Hunter, who runs hi-tech agency

Channel Dynamics.

Hunter has been acting as associate editor for the magazine since last

November when former editor Dominic Turnbull resigned.

Many of Hunter's clients, including Avaya, Inter-Tel and DXP, are

regularly included in the magazine's news and features pages.

So far, no mention has been made in the magazine of Hunter's involvement

with the companies.

IPR director-general Colin Farrington said: 'There has to be a

separation of interests. The public has a right to know where ownership

lies and where someone may be promoting something with direct financial


Hunter said the situation was 'not entirely comfortable for all

concerned' and added that his position was not permanent.

Integrate publisher Nigel Sergent said he was reviewing the situation

and would run a comment in the next issue stating all Hunter's


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