The editor of a convergence technology magazine has been forced to
declare his business interests after it was revealed he simultaneously
heads a technology PR agency.
Integrate magazine, published by Channel Magazines, told PRWeek it will
publish a full declaration of interests - including a list of clients -
relating to its associate editor Ian Hunter, who runs hi-tech agency
Hunter has been acting as associate editor for the magazine since last
November when former editor Dominic Turnbull resigned.
Many of Hunter's clients, including Avaya, Inter-Tel and DXP, are
regularly included in the magazine's news and features pages.
So far, no mention has been made in the magazine of Hunter's involvement
with the companies.
IPR director-general Colin Farrington said: 'There has to be a
separation of interests. The public has a right to know where ownership
lies and where someone may be promoting something with direct financial
Hunter said the situation was 'not entirely comfortable for all
concerned' and added that his position was not permanent.
Integrate publisher Nigel Sergent said he was reviewing the situation
and would run a comment in the next issue stating all Hunter's